Abstract

FERNANDEZ HURTADO, Saúl Rick; CASTILLO TRIANA, Diego  and  MARTINEZ MARTINEZ, Luz Ángela. VIRTUAL CLUSTER: NEW ALTERNATIVE TO EFFECTIVE COMPETITIVENESS IN ENTERPRISES. Tend. [online]. 2018, vol.19, n.1, pp.164-186. ISSN 0124-8693.  https://doi.org/10.22267/rtend.181901.92.

The articles studies and analyzes the management of business networking and the creation of company’s virtual clusters. The main purpose of the research is to study the possibility to build an innovative virtual cluster platform; that can be seeing as a practical innovation that fosters economic grow, from the local, improving competitive businesses.

During the research, delved into the networking generation concepts, which is a platform used to improve collaborative work among organizations and allow to consolidate business cluster. In addition, the benefits and disadvantages of building virtual cluster were identified. A virtual cluster scenario enables to achieve greater efficiency in the achievement of individual and collective goals; its major impact its observed in the reduction of international transaction costs and the expansion of markets quotas, encouraging effective collaboration of resources by each member of the cluster. The synergy of networking and the virtual cluster, it make a benefit to build an innovative business model, strengthens the possibilities of acquiring new technologies and know-how, which open new growth opportunities through virtual cluster and innovative companies.

JEL: P13

Keywords : Virtual cluster; networking; cooperation; China; technology..

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