Abstract

CANTILLO VELASQUEZ, Iris María  and  LEON VARGAS, Yamile. TRENDS IN INTERNATIONAL BUSINESS RESEARCH. Tend. [online]. 2022, vol.23, n.2, pp.273-302.  Epub Aug 01, 2022. ISSN 0124-8693.  https://doi.org/10.22267/rtend.222302.209.

This article follows a systematic review of the literature on the main areas of research in International Business in the period 2017-2020. The purpose was to identify research trends, as well as gaps and opportunities for studies and research in this field; for this, a documentary review of scientific articles published in specialized journals was carried out. The findings provide an overview of the current landscape of research trends, point out the prevailing themes in the field, explain some emerging problems, research gaps, and future prospects. Technology foresight, business research, tourism management, business, industrial marketing management, international logistics management, and sustainable development were major themes identified. Regarding research gaps, topics such as digital marketing, innovative metrics to measure financial performance and sustainable or ecological marketing, and the application and impact of techniques related to big data on business performance were found. Regarding the challenges facing regional research, it was found that a review and study of structural processes of development, competitiveness and sustainability and internationalization processes of entrepreneurial companies is necessary.

JEL: M1; M2; M3; M13; M21.

Keywords : bibliometric analysis; database; digitalization; development; globalization..

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