Abstract

BORDES, Mariana  and  ALGRANTI, Joaquín. The Logic of Adherence. An Analysis of the Construction of Meaning in the Context of Evangelical Social Situations and Alternative Therapies (Buenos Aires, Argentina). Rev. colomb. antropol. [online]. 2014, vol.50, n.2, pp.219-242. ISSN 0486-6525.

The aim of this article is to compare the motives of adherence that the users of alternative therapies and the evangelical believers display. In the first part we will attempt to analyze the problem from the points of view of the sociology of health and the sociology of religion, distinguishing between ethical, technical and aesthetic identifications. In the second and the third parts, we will study, respectively, the social situations that are recreated by alternative therapies and the evangelical proposal. In the conclusion we compare both cases of study. The article presents a qualitative method of analysis through in-depth interviews conducted to users of Reflexology and Neo-pentecostals believers.

Keywords : alternative therapies; Evangelics; motives of adherence; belief.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )