Abstract

CALDO, Paula. La Capital´s Female Cooks. Readers, Housewives, Ecónomas, Consumers and Feminine Knowledges: an Experience in Rosario (1930-1945). Soc. Econ. [online]. 2013, n.24, pp.47-70. ISSN 1657-6357.

This article introduces, from a historical perspective, the steps of a research project on the feminization process of the transmission in writing of culinary domestic knowledge and the popularization of all of the derived production during the 1930-1945 period, focusing on a documentary corpus from the city of Rosario –at the time a thriving example of modernization and progress in a society that was recovering from the 1929 crisis. Such a process involved editing and publishing cooking recipes, which became prescriptive and performative discourse for housewives. We present an interpretative reading of the strategies displayed on the subject by the newspaper La Capital, both in women's sections and in advertising.

Keywords : Women; Cookery; Transmission; Consumer Society; Advertisement.

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