Abstract

CENTENO MALDONADO, Juan Carlos. Post-Electing Scenario Analysis, MÉXICO 2012. A Look from Monterrey and its Metropolitan Area Opinion leaders. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.23-42. ISSN 1692-2522.

To carry out the proposal Analysis of Post-Electing Arena, , MÉXICO 2012, A look from Monterrey and its Metropolitan Area Opinion leaders, 11 in-depth interviews were conducted to representatives of political parties, journalists, academics and representatives of NGOs and CSOs, which were submitted to a subsequent detailed analysis supported by Nvivo program, so that from their perspective as leaders of the regional setting opinion, they would contribute to answer the research objective that guides us: to comprehend the perception towards the political culture of the opinion leaders in the state in the postelecting Arena, Mexico 2012. During the ethnographic work, it was emphasized on the contribution and impact of traditional media and social networking to the knowledge of the electing process in citizens.

Keywords : political culture; opinion leaders; political socialization; mass media and social networking.

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