Abstract

MARIN-GUTIERREZ, María Piedad. Trajectories, missions and identities of the Latin American University. Rev.latinoam.cienc.soc.niñez juv [online]. 2016, vol.14, n.2, pp.1041-1053. ISSN 1692-715X.  https://doi.org/10.11600/1692715x.14211030815.

This article is the result of a literature review and systematization that aims to analyze the relevance and pertinence of accumulated research on the identities of the Latin American University between reason, the market and the context. The study examines the following categories: identity, mission, management, organizational communication and advertising, which formed the basis for the bibliographical review that shaped a categorical structure of analysis. This document evidences the development and transition of universities in Latin America, demonstrating multiple perspectives and situations that are sometimes contradictory but typical of a university that is composed of plural identities.

Keywords : Latin American University; identities; history; missions; market; competencies.

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