Abstract

COSSE, Isabella. “That Little Monster”: Mafalda, generations and gender in a mythical construction. Rev.latinoam.cienc.soc.niñez juv [online]. 2016, vol.14, n.2, pp.1549-1561. ISSN 1692-715X.  https://doi.org/10.11600/1692715x.14245210915.

“When I was a kid they called me ‘Mafalda’ because I was a very inquisitive”. Similar memories can be read in a lot of blogs dedicated to Mafalda -the comic created by the cartoonist Quino in 1964- which demonstrates her social significance. This article analyses the social meaning attributed to the character of Mafalda in relation to her age and gender through the study of the comic strips, the debates in the media and the perceptions of readers in the context of the socio-cultural modernization in the sixties and the rise of neoliberalism in the eighties and nineties. The article supports the hypothesis that Mafalda contained a destabilizing representation in generational and gender terms and resulted in a liminal connotation that facilitated that, decades later, Mafalda came to life and has become a myth that gives meaning to the present.

Keywords : Gender; Argentina; history.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )