Abstract

BORJAS DE XENA, Leslie Mercedes. Managerial Spirit from de Social Representations: Venezuelan case. CS [online]. 2010, n.5, pp.149-166. ISSN 2011-0324.  https://doi.org/10.18046/recs.i5.455.

This research seeks to characterize the central and peripheral structures of the Social Representations (SR) on Entrepreneurial Spirit (ES). The SR are ways of social thinking that include information, beliefs, attitudes, practices and experiences. This type of research is complementary. The methodology called for the analysis of content found in secondary literature and in depth interviews. The corpus includes 65 articles in the 2006-2009 period. The results showed that the anchorage of the SR in the Venezuelan context could be characterized as ''highly'' entrepreneur.

Keywords : Social Representations; Managerial Spirit; National Culture; Press Media.

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