Servicios Personalizados
Revista
Articulo
Indicadores
- Citado por SciELO
- Accesos
Links relacionados
- Citado por Google
- Similares en SciELO
- Similares en Google
Compartir
Hallazgos
versión impresa ISSN 1794-3841versión On-line ISSN 2422-409X
Resumen
DOLCEMASCOLO, Agostina. Working on video platforms: forms of development and organization of the activity of YouTube audiovisual producers in Argentina. Hallazgos [online]. 2022, vol.19, n.37, pp.85-117. Epub 01-Ene-2022. ISSN 1794-3841. https://doi.org/10.15332/2422409x.6128.
This paper focuses its analysis on how YouTube audiovisual content producers in Argentina develop and organize their activity, which they perceive as work. Specifically, it is interested in knowing whether they carry out their activity individually or collectively, and whether there is any form of collective organization (actual or potential) in the face of possible conflicts with the platform. To do this, a series of interviews conducted with producers during 2018 were analyzed. Additionally, the discourse of the video platform was studied to understand to what extend this corresponds to the producers’ narratives. The main findings account for a marked individuality in the ways of developing their activity, a fact that comes into collision with potential forms of collective organization and reproduces YouTube’s discourse.
Palabras clave : YouTube; platform activities; audiovisual producers; forms of production; collective organization.