Resumen

BARREDO IBANEZ, Daniel. Multimedia resources and showing-off of king Juan Carlos I An Analysis of ABC.es and ELPAÍS.com (2009 - 2011). anagramas rumbos sentidos comun. [online]. 2013, vol.12, n.23, pp.71-90. ISSN 1692-2522.

Through the multimedia resources, cybermedia can articulate a language more flexible that that of conventional media. In our analysis of content, focused on the allusions of Juan Carlos I during 2009 and 2011, we have evaluated integration of multimedia resources on ABC.es and ELPAIS.com, as the prominent role granted to the king of Spain on such resources. The results highlight the significant audiovisual implementation of the monarchy (almost six units out of ten, on ABC.es, and almost eight out of ten on ELPAIS.com); some kind of audiovisual resource was used. The most important conclusion is the one relating to the prominent attention given: both headlines, symbolically away at first sight, denote a similar structural pattern of the king's characterization, which is a clear evidence of the significant direction of the descriptive information of the monarchical institution.

Palabras clave : ELPAÍS.com; ABC.es; multimedia resources; cybermedia; Juan Carlos I..

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