Resumen

MEJIA GONZALEZ, Loreley Patricia  y  BOLANO RODRIGUEZ, Luima Yanet. Quality of tourist supply in department of the Guajira-Colombia. Dimens.empres. [online]. 2014, vol.12, n.1, pp.139-149. ISSN 1692-8563.

This article is the result of the research process conducted in the department of La Guajira, whose objective was to evaluate the quality of the offers of tourist destinations using accessibility indicators. The essay development required surveying 195 managers and 272 tourist destinations tourists who visited the area during the holidays January and Easter 2012. The results highlight tourism resources advantages in ecotourism and ethno-tourism, and the limitations on the quality of the offers. The main findings are related to the tourism potential underutilized given the variety of its natural inventory and ethnicity, which can generate great opportunities for development and management of social enterprises.

Palabras clave : Ethnic tourism; Ecotourism; Quality Tourism; Tourism Potential; Departamento de La Guajira.

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