Resumen

ALAVOSIUS, Mark P.  y  NEWSOME, William D.. Cooperatives, Green Behavior, and Environmental Protection. rev.latinoam.psicol. [online]. 2012, vol.44, n.1, pp.77-85. ISSN 0120-0534.

Human behavior related to environmental degradation can be the greatest opportunity, until now, for socially valid application of behavioral science on wide-scale. Changing behavior at a scale needed to make a difference globally will entail efforts ever seen before within applications of behavior analysis. Incorporating behavioral principles within existent organizational models shown effective in altering the behaviors of hundreds of millions of people may offer a part of the human solution to global warming. This research considers the cooperative movement and how students of behavior might use current communication technologies, social media, and emerging understanding of interlocked contingencies and verbal networks to address solutions to global climate through behavioral change. Considerations for practical initiatives are proposed.

Palabras clave : green behavior; environmental protection; behavior analysis; cultural analysis.

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