Resumen

PARRA PENAGOS, Carlos Orlando  y  HERRERA RODRIGUEZ, Jenny Mairena. Status of the Comercialize of Organic Fertilizer in the Sugamuxi Bocashi. cuad.adm. [online]. 2009, n.42, pp.143-156. ISSN 0120-4645.

This article is located in “marketing” and answers the question “what is the status of the commercialization of Bocashi Organic fertilizer in Sugamuxi? To this end, theoretical support is in the development of the mix. We find in sequence conceptual development in marketing and fertilizer as such; in turn the results arising from surveys applied to three definite groups and finally the analysis where the question is answered. The article concludes with a demonstration of wastage in this sector.

Palabras clave : Market research; Organic fertilizer; Commercialization; Production.

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