Resumen

SAAVEDRA GARCIA, María L.. Business social responsibility and finance. cuad.adm. [online]. 2011, vol.27, n.46, pp.39-54. ISSN 0120-4645.

The objective of this article consists of showing how Business Social Responsibility (BSR) has gained importance in the financial world. The work was conducted through a documentary revision that permitted developing the following themes: Economic performance and Business Social Responsibility, History and Evolution of Socially Responsible Investment, Norms on Business Social Responsibility within the Financial Sector and integrated financial reports; as well as including the analysis of cases from Enron in the United States and Comercial Mexicana in Mexico. It was concluded that BSR has been gaining importance in the financial sector, with this being shown by the creation of social responsibility indices for investors to be able to identify socially responsible investments, which are backed by companies that have invested in this item. Likewise, the companies have been voluntarily adopting the generation and presentation of reports on business social responsibility, as a complement of the financial information

Palabras clave : Social Responsibility; responsible investment; business bankruptcy; Enron; Comercial Mexicana.

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