Resumen

MANCUCCI, Marcelo. Preparing Oneself for the Unknown: How to Project the Future by Changing the Present. Signo pensam. [online]. 2007, n.51, pp.14-25. ISSN 0120-4823.

We are experiencing an unprecedented historical sequence of corporate changes that is leading us to reconsider many strategic processes that are fading away in the uncertainty of the current context. How can organizations be prepared to be competitive in a world that is unknown and to move ahead in an uncertain context?

Palabras clave : strategy; complexity; corporate; communications; uncertainty; future.

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