Resumen

SALAZAR GOMEZ, MÓNICA  y  SEPULVEDA, ROBERTO. Perspectives and Professional Projection of Social Communication Studies. Signo pensam. [online]. 2011, vol.30, n.59, pp.194-209. ISSN 0120-4823.

This article exposes and analyses the different perspectives of students, academics, entrepreneurs and educational authorities about the future of the social communication studies career. Our interest is to contrast the different views on the social communication studies projection; the many positions about how the professional career should be; the expectative regarding what a social communicator should be able to know how to do; and the future of the profession in relation to the country needs and the labor market. The main thesis is to contrast some different ways of understanding the career projection. We believe that despite the generalized mediatic view of the social communication studies, they must be understood as sense-constructors, as articulators of social processes, and as generators of bridges among social actors in order to assume the role of social transformers.

Palabras clave : Social communication studies; perspectives on social communication studies; communication studies professions; training in communication studies; new technologies; labor market; social transformation; Social communication; Professional formation of signallers; Signallers Labor supply.

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