Resumen

BARRIENTOS-FELIPA, Pedro. PRODUCTIVE DIVERSIFICATION STRATEGY IN PERU AND ITS APPLICATION IN THE AGRICULTURAL SECTOR. Semest. Econ. [online]. 2017, vol.20, n.44, pp.117-136. ISSN 0120-6346.  https://doi.org/10.22395/seec.v20n44a6.

This article provides background and design of the productive diversification strategy through the revision of several documents in order to analyze the progress achieved. For this purpose, foreign documents which have been investigated about the strategy and its consequences have been reviewed. The interest for diversification is based on the influence of the drop of prices and the international demand of commodities, which have a significant value in Peruvian commercial market. From the analysis, it has been concluded that agents involve lack conviction to execute the plan that has been designed, assuming that this occurs with the processes of structural changes.

JEL CLASSIFICATION: M31; M16

Palabras clave : Productive diversification; macromarketing; marketing country; export matrix; non-traditional products; Peru.

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