Resumen

COSTA, Elizangela Matos et al. Fundraising strategies used by the Social Observatory in Sorriso-Mato Grosso, Brazil. Rev. esc.adm.neg [online]. 2019, n.86, pp.151-168. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n86.2019.2299.

This research paper aims at identifying the fundraising strategies used by the Social Observatory in Sorriso-Mato Grosso, Brazil (OSS_MT by its abbreviation in Spanish) during the period between 2010 and 2015.

This study was based on a qualitative, exploratory, case study perspective. For the collection of data, semi-structured interviews were carried out, containing a total of six open questions and four closed ones. Three managers who were members of executive boards between the years 2010 and 2015 were interviewed, after that the analysis of content was applied.

The research outcomes lead to the identification of a poorly recognized institution due to low disclosure, fact that can become an obstacle for the raising of financial funds. These results also show that during the three management periods, the same fundraising strategies were applied: visits to companies for work disclosure, financial transparency for society, relationship with potential donators, and participation in events and conferences; however, only one manager used a new strategy for raising financial funds in the short term: selling stamps, indicating the need for organizational professionalism and the development of innovative strategies to effectively achieve goals and outcome.

Palabras clave : financial resources; fundraising; fundraising strategies; research; research financing; research resources; third economic sector; non-governmental organization (NGO).

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