Resumen

MUNOZ FERNANDEZ, Guzmán; CARVACHE-FRANCO, Wilmer; TORRES-NARANJO, Mónica  y  LOPEZ-GUZMAN, Tomás. SOCIODEMOGRAPHIC ANALYSIS OF THE PROFILE AND THE MOTIVATIONS OF TOURISTS VISITING QUITO, ECUADOR. Innovar [online]. 2018, vol.28, n.68, pp.77-90. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v28n68.70473.

This paper presents a fieldwork-based analysis on the socio-demographic characteristics, travel arrangements, motivations and travel experience evaluation of tourists visiting Quito, Ecuador. The results of this research show differences in the profile of tourists in terms of travel arrangements, their motivation and their evaluation of the destination, based on tourists' geographical origin. The main practical implication of this research is to better understand the characteristics of tourists who visit Quito, with the purpose of designing cultural and touristic products that meet the needs of different groups of travelers.

Clasificación JEL: D12, L83, N76.

Palabras clave : Destination; Latin America; motivation; cultural tourism.

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