Resumen

BELTRAN BUSTOS, ANGELA TERESA; ALVAREZ CANO, ANA MILENA  y  FERRO RODRIGUEZ, FELIPE HUMBERTO. MARKETING AND INTERNATIONAL BUSINNES PROFESSIONAL SKILLS: PERSPECTIVA SOCIAL E DE FORMAÇÃO. Rev.fac.cienc.econ. [online]. 2011, vol.19, n.2, pp.153-169. ISSN 0121-6805.

This article defines skills for an academic program, considering curricular guidelines and strategic positioning formulated by the research institution. The methodology used is the one proposed by Sergio Tobón, which presents 5 phases as essential axis, where there is a skill selection from perceptions of different groups, such as: students, teachers, entrepreneurs and graduated. This conducted to a formative proposal based on new defined competences which seek to form integral professionals, with a defined life project, creative and research spirit and capacity to formulate and develop strategies within a competitive and challenging environment. Curriculums are analyzed comparatively which allows verifying differentiating elements in relation to others. As a result, there is a concrete picture on specific competences of the professional, which is a solid platform for collective construction of a curricular proposal.

Palabras clave : Generic skills; Specific skills; University curriculum; Marketing.

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