Resumen

CAMEJO PEREIRA, Viviane  y  PEREIRA ALMEIDA, Jalcione. The Coal Activity and its Social Representations in Southern Brazil. Cuad. Desarro. Rural [online]. 2014, vol.11, n.73, pp.129-148. ISSN 0122-1450.

This work aims to identify the social representations of the coal business in the town of Candiota, Rio Grande do Sul, Brazil. Serge Moscovici's theoretical and methodological framework and Jean-Claude Abric's structural approach were used. Economic growth is presented as the central representation while employment, quality of life and the "reason for existence" of the municipality: energy, as well as the development or backwardness are presented as peripheral elements of the representations. Information on this aspect is scattered in various media such as local newspapers, radio, Internet, local television, magazines and everyday conversations. As for the attitude, 28% oppose the exploration of coal and 54% are in favor.

Palabras clave : coal; social representations; Candiota/RS; coal; Candiota (Brazil).

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