Resumen

GUTIERREZ-RENTERIA, María Elena; SANTANA-VILLEGAS, Josefina C.  y  PEREZ-AYALA, Martha. Smartphone: Uses and Rewards for Mexican Youth in 2015. Palabra Clave [online]. 2017, vol.20, n.1, pp.47-68. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2017.20.1.3.

This research is part of a study conducted between Chile, the United States and Mexico to identify how Hispanic young men and women use their smartphones. The purpose of the study is to identify the consumption habits, the preferences of this means as compared to others, as well as the main activities performed by young men and women in Mexico on their cell phones. The research method used in the study is a mixed method, as it uses techniques to obtain the results in a qualitative (through focal surveys) and quantitative (through online surveys) manner. The researched population is made by a group of young men and women from 18 to 25 years of age, currently enrolled at a private university from the metropolitan area of Guadalajara. Twenty-seven students participated in the focal surveys and 707 online surveys were also conducted. Results show that smartphones have made available certain applications that instantly meet the different communication needs; youngsters use these devices for over five hours a day, WhatsApp being the most important social network to communicate with family and friends. In conclusion, you could say that, according to the population studied, the gender of the person is directly related to choosing the brand, time of consumption and, finally, choosing how to use the smartphones as compared to other online social networks and means of communication.

Palabras clave : Cell Phone; Youth; Social Networks; Mexico.

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