Resumen

MANZANAL, Melisa N.; VILLARREAL, Fernanda; MILANESI, Gastón S.  y  VIGIER, Hernán P.. The decision-making profile of the SME businessmen of Bahia Blanca, Argentina: Which variables characterize it?. estud.gerenc. [online]. 2020, vol.36, n.156, pp.288-298. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2020.156.3607.

The objective of this paper was to categorize SME businessmen from Bahía Blanca, Argentina, according to their decision-making profile (rational, heuristic, hybrid), and to determine which variable characterize it. The methodological approach used was quantitative and the research method was descriptive-correlational. The results indicated that the hybrid is the most common profile, also indicated that elder businessmen, less trained and whose SME is older, are most heuristic in their decision-making process. With these findings, it is intended that those agents associated with SMEs can understand how they make their decisions.

Palabras clave : SME businessmen; decision-making profile; heuristics.

        · resumen en Español | Portugués     · texto en Español     · Español ( pdf )