Resumen

PENA COLLAZOS, Wilmar. SOCIAL RESPONSABILITY IN THE SOCIETY OF RISK: FARTHER FREEDOM OF THEMSELVES BE ENTREPRENEURS. rev.latinoam.bioet. [online]. 2012, vol.12, n.2, pp.78-89. ISSN 1657-4702.

Neoliberal reproduction enterprise-way towards the field of privacy of the subject that is enshrined as "entrepreneur of himself" in an area of risk, according to Foucault, due to unpredictable and untimely changes, to an "environment" of uncertainties, where everyone is assured himself a stage for new forms of computing, program or plan to exercise their autonomy Large enterprises shirk their responsibilities with biosafety risks and social responsibility becomes as appropriate category entrepreneurship, competitiveness and marketing that generates good corporate image for the sustainability of enterprises. Biopolitics is assumed as a provisional concept that bridges between the military model of Nietzsche and other governmental model, strictly political; among political technologies of sovereignty, discipline and regulation, as pre-liberal forms of governmentality, to finally meet archaeological studies about governmentality of neoliberalism expanded as integrated world capitalism, otherwise the most refined of rule by "action at a distance" self-responsibility with technology strategies individually from space or environment (milieu) that becomes a site of intervention seeking to modify the determinations in order to direct conduct of the governed. In addition to Bourdieu, cultural production in the middle is of a particular form of enclasamientos, it has an effect of symbolic imposition from taste and made culturally implicit desire of the subjects exercised as a mechanism in systems goods offered in the market. It recognizes the reproductive dimension of desire, while left "circular" not only goods flows, but also flows desires that impact on the benefits and interests of the state government.

Palabras clave : Corporate Social Responsability; Social Responsability University; governmentality; biopolitics; risk society; ordoliberal; pre-liberal; liberal; territories; enclasamientos; desire; capital economy; solidarity economy; subjectivity.

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