Resumen

GUTIERREZ-TOBAR, Olga  y  FORERO-HURTADO, Andrea. Integral Strategic Communication in Colombia, an approach to transformation. anagramas rumbos sentidos comun. [online]. 2024, vol.22, n.44, e10.  Epub 05-Mar-2024. ISSN 1692-2522.  https://doi.org/10.22395/angr.v22n44a10.

aims to identify the path taken in research in Colombia between 2010 and 2020, as published in communication journals indexed in Publindex. Its relevance lies in recognizing and identifying the progress and research opportunities by Colombian authors in the formal academic circuit. This exploration is not a definitive assessment, but rather a contribution to the construction of strategic communication research in the country. The study was based on the descriptive analysis of 1352 articles published in several journals. Their characteristics were identified, revealing priorities and trends. Subsequently, 111 articles with a focus on strategic communication were determined, and from these, 52 documents were selected with authorship by at least one Colombian author that meet the characteristics of the Integral Strategic Communication approach. After analyzing the documents, it is noteworthy that there are few articles with the characteristics of the approach, barely 3.8% of the total, in the categories of corporate communication, social change, and public communication. Within these categories, the most recurrent subcategories are culture and climate, public relations, citizenship, communicative practices, public entities, and public policies, reflecting trends of the period and indicating clues for further investigation.

Palabras clave : Communication; communication research; research and communication policy; communication strategies; organization; communication planning; documentary analysis.

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