Resumen

GARCIA-CAPDEVILLA, DIANA ALÍ; PARRA, LILLYAM LÓPEZ-DE  y  MILLAN-ROJAS, EDWIN EDUARDO. Context and conditions of eco marketing to promote nature tourism. Rev.EIA.Esc.Ing.Antioq [online]. 2021, vol.18, n.35, pp.23-42.  Epub 19-Oct-2021. ISSN 1794-1237.  https://doi.org/10.24050/reia.v18i35.1419.

The objective of the work was to determine the context and conditions of eco-marketing to enhance nature tourism. The methodology was descriptive, mixed and case study method. The population was 41 entrepreneurs and two managers. A survey, in-depth interviews and a focus group were applied. Data was analyzed with SPSS software and triangulation. The results obtained showed that ecomarketing, ecological economics, training and the implementation of friendly practices are required to offer this type of tourism services. For this reason, it is concluded that ecomarketing minimizes negative effects on the environment and enhances nature tourism.

Palabras clave : Marketing strategies; Nature tourism; Environmental conservation; Sustainable.

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