Resumen

JARAMILLO VILLANUEVA, José Luis; ESCOBEDO GARRIDO, José Sergio; MORALES JIMENEZ, Juan  y  RAMOS CASTRO, José Guadalupe. Entrepreneurial profile of small business owners in the livestock and farming industry at the Valley of Puebla, Mexico. Entramado [online]. 2012, vol.8, n.1, pp.44-57. ISSN 1900-3803.

The purpose of this research work is to provide a description of the entrepreneurial profile of small business owners in the livestock and farming industry at the Valle of Puebla in Mexico. The information used was obtained from well-structured surveys administered to a random sample of business owners in the livestock and farming industry. To assess the relationship between entrepreneurs and the determining factors of entrepreneurship, an entrepreneurship index was created based on the variables of "innovation" and "willingness to take risks". It was then correlated with possible explanatory variables using contingency tables and a difference of means test. The percentage of business owners who possess an entrepreneurial spirit is 32%. The difference of means (t-statistic) for entrepreneurs and non-entrepreneurs is significant for the variables number of years of education and number of years of experience in the major business activity. Meanwhile, the categories that exhibit significant differences (statistical Chi square) between entrepreneurs and non-entrepreneurs are attendance at training sessions on production processes, marketing, use of financing, and use of social networks. This research proposes a general exploratory approach which can be employed in other related studies for identifying the characteristics of rural entrepreneurs and factors associated with entrepreneurship.

Palabras clave : Performance; family business; stock exchange; board of directors.

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