Resumen

BADILLO MENDOZA, Miguel Ezequiel. Proposal for environmental and educational communication via Facebook and the use of digital narratives. Entramado [online]. 2012, vol.8, n.1, pp.128-139. ISSN 1900-3803.

The third phase of the project is presented: the design of a communication and education strategy through the use of ITCs [Information & Computer Technologies] which would make it possible for young people from five secondary schools in Palmira to construct discourses to encourage sustainable development, consistent with the establishment of a communication and education proposal. The work was completed in two phases: a first phase where a pilot exercise was carried out and a second phase where the proposal was designed. To accomplish this, the methodology of investigative workshop was adopted, where a virtual learning community was created in the Facebook social network, and video clips were prepared on the basis of digital narratives. The process developed with an incubator for students at the Institución Educativa Domingo Irurita [Domingo Irurita Educational Institution] in Palmira. The results are described as being the pilot project that served as the basis for the proposal, and its design is presented, based on a strategy model proposed by UNESCO for communication and education for sustainable development. It is concluded that these kinds of ICT-based learning strategies are effective and generate a broad dynamic of learning in the students by revitalizing the educational process and opening up new possibilities for environmental education based on autonomous learning.

Palabras clave : Communication; environmental education; Facebook; virtual communities; digital narratives.

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