Resumen

BARRIOS ROSS, Armando. Strategic synergy between companies and their business channels. suma neg. [online]. 2014, vol.5, n.10, pp.4-11. ISSN 2215-910X.  https://doi.org/10.1016/s2215-910x(14)70003-5.

This article reflects on the diverse strategic options open to firms in their process of value delivery. It also shows the virtues of developing collaborative relationships between firms and their business channels.

Palabras clave : Channels; Value networks; Synergies.

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