Resumen

SANCHEZ CASTANEDA, Javier. Contextualization and approaches in the study of pro-environmental or ecological behavior with a view to profiling the green consumer. suma neg. [online]. 2014, vol.5, n.10, pp.34-39. ISSN 2215-910X.  https://doi.org/10.1016/s2215-910x(14)70007-2.

In recent years, due to changes in the global environment brought about largely by man, a greater awareness and changing attitudes and habits has been developing, in certain parts of the population that seeks to protect the environment, including the use of goods and services that reduce certain negative conditions for life, and developing practices and consumption that can be called sustainable. This article proposes to review the approaches that have been developed in the study of these variables, which influence pro-environmental and ecological behavior.

Palabras clave : Environmental awareness; Pro-environmental behaviors; Attitudes; Sustainable consumption; Ecological consumer Green marketing.

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