Resumen

PEREZ ROMERO, Luis Alfonso. Geomarketing health services offer for locating medical value. Case: A research project to locate a new hospital bid. Salud, Barranquilla [online]. 2008, vol.24, n.2, pp.319-340. ISSN 0120-5552.

The geomarketing of health is useful in defining health policies in search of greater psychosocial well-being and social integration of people with the same geographic space, hence the limits of geographical and political division between communities is important for control and management of epidemics, endemic diseases and pandemics. The geographical location (space occupied by a person and his peers) in a defined time, shows similar profiles manifests in cultural habits, customs and behavioral patterns similar. With this information in a timely manner and as accurate as possible will be able to carry out the activities of health promotion and disease prevention that will lead to a sustainable welfare of the population. It is recommendable to any offer of health services, track direct and indirect competition from the place with their demand on health services, as well as for designing or offering the services of value to be directed at a target market that is sustainable and sustainable. This paper shows a methodology to locate geomarketing supply, needs, desires and demands of public health services and private help in designing strategic plans for marketing in health.

Palabras clave : Healt care marketing; geographic; geoepidemiology; ofert an demand in health care services.

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