Servicios Personalizados
Revista
Articulo
Indicadores
- Citado por SciELO
- Accesos
Links relacionados
- Citado por Google
- Similares en SciELO
- Similares en Google
Compartir
Suma de Negocios
versión impresa ISSN 2215-910Xversión On-line ISSN 2027-5692
Resumen
GIRALDO PEREZ, Wilson y OTERO GOMEZ, María Cristina. Influence of attitude towards money in the purchase intention child. suma neg. [online]. 2019, vol.10, n.21, pp.45-52. ISSN 2215-910X. https://doi.org/10.14349/sumneg/2019.v10.n21.a6.
Despite the various studies related to the child consumer, little is known about perceptions about money and the precedents that motivate purchases. Therefore, the objective of this article is to analyze the relationship between attitudes towards money and purchase intention in children aged between 10 and 12. A new theoretical model was considered, in which the variable attitude towards money had a three-dimensional model structure. The hypotheses were contrasted through a structural relations model that used the PLS technique based on a sample of 350 individuals. It is demonstrated that, in this segment, there exists a significant relationship between the emotional and cognitive components of money with the purchase intention.
Palabras clave : Child consumer; money; purchase intention; affective attitude; cognitive attitude; behavioral attitude.