Resumo

CUEVAS MORENO, RICARDO. DIMENSIONS OF ENTERPRISE SOCIAL RESPONSIBILITY: A READING GUIDE FOR ITS STUDY. Rev.fac.cienc.econ. [online]. 2011, vol.19, n.1, pp.7-26. ISSN 0121-6805.

This article proposes a Reading guide for ESR through three dimensions (prevalent tool, use for management and ideological construction), which correspond logically and historically to ESR evolution. In effect, the state of knowledge and development of ESR in the last two decades is captured in a speech and in a series of current tools. The tool game for its application and assessment constitutes a useful dimension for management. Speech corresponds to ideological and doctrinal dimensions; thus, these are linked in management praxis. These dimensions allow comprehending ESR content and form. In other terms, this tridimensional theoretical division is a reading guide for ESR study. It is concluded that besides enterprise social responsibility progress, there is a contradiction between its humanist/ecologic vocation and private interest.

Palavras-chave : Enterprise social responsibility; management useful dimension; ideological dimension; totality; organizational practice.

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