Objective:

The purpose of this work is to develop a critical reflection about the Memory and Tolerance (MyT) museum of Mexico. It aims to reveal the decisive role played by the entrepreneurs of this institution and to highlight how the individual characteristics of these promoters have had a crucial impact on the nature of the museum. At the same time, it shows the issues derived to choose the term “genocide” as the guiding thread of a space consecrated to memory.

Methodology:

In order to achieve this goal, it addresses the genesis and birth of this institution, with special attention to its museography, particularly the area devoted to genocide.

Originality

: This article is relevant because it is a critical study about an institution that is rarely questioned. At the same time, it contributes to fill a gap since it addresses the analysis of a memory museum located in Mexico, a context seldom studied.

Conclusions:

The critical analysis of the myt allows us to verify how the biography of its entrepreneurs and its institutional discourse are the key elements to understand its social acceptance and political protection. At the same time, it evidences how, with its museography, this space contributes to consolidate a hegemonic memory and strengthen the vision of the Holocaust as a universal trope of historical trauma. Finally, the approach to this museum allows to emphasize the associated problems linked to the musealization of the memory.