Resumo

CARVAJAL PRIETO, Lina Astrid. An analysis of managerial competitiveness in Colombia as a tourist destination. Rev. esc.adm.neg [online]. 2014, n.76, pp.78-91. ISSN 0120-8160.

Although the tourist sector has been deeply studied and analyzed worldwide taking into account different points of view, Colombia has had a limited literary development. This study shows a theoretical analysis about the main factors that may affect the competitiveness of Colombia as a tourist destination, compared with the most successful countries in the world, i.e. those countries which have a greater amount of international tourist arrivals. This study suggests that managerial competitiveness requires improvements in those areas that are critical when evaluating the image of Colombia as a tourist destination.

Palavras-chave : Management; Competitiveness; Tourism; Image; Destination image.

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