Resumo

LLAMAS FERNANDEZ, Francisco Javier  e  FERNANDEZ RODRIGUEZ, Juan Carlos. Lean Startup methodology: development and application to develop entrepreneruship. Rev. esc.adm.neg [online]. 2018, n.84, pp.79-95. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n84.2018.1918.

This study aims at explaining the application of Lean Startup methodology and reviewing different points of views and actions that it involves. This is a methodology arising in entrepreneurial environments, facilitating the implementation of business and avoiding wasting time, resources and efforts. It proposes to launch a Startup as a former step to take in company creation. In fact, this is an experiment which allows the entrepreneur to find a profitable business model before starting a business. In the accountancy of the Lean Startup methodology, its main benefit is to reach validated learning. This empirical learning process originates from some validated hypothesis through a product with minimal features to provide the entrepreneur with necessary data which facilitates the discovery of a profitable business model and the start of the company, reducing the fear to failure that stops the process in which entrepreneurs turn their ideas into real business.

Palavras-chave : Entrepreneurship; Startup; business model; Lean Startup; fast methodologies; profitable mínimum product; pivoting; iterating.

        · resumo em Português | Espanhol | Francês     · texto em Espanhol     · Espanhol ( pdf )