Resumo

ACOSTA CONTRERAS, Laura Daniela; BARRETO LOPEZ, Andrés Ricardo; MONTENEGRO MARIN, Carlos Enrique  e  GAONA GARCIA, Paulo Alonso. Towards the construction of a mechanism supported in fuzzy logic to evaluate the viability of businesses under the Canvas model. Rev. esc.adm.neg [online]. 2018, n.84, pp.133-151. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n84.2018.1921.

This article aims at showing the first functional approximation to the creation of a mechanism which generates a viability indicator of of a producto r a business plan base don the design of Canvas model as well as using Emis Benchmarking Score as a referential issue suggested by Euromoney Institutional Inversor Company (EMIS), an organization which reveals company financial information. This approximation focuses on the application of fuzzy logic as a tool for analyzing and generating this indicator. Based on the data and information generated by a fuzzy stated system and experimental figures, a Pearson correlation coefficient was used to measure this behavioral model, resulting in 88 % which implies there is an increasing lineal relation and a variance shared proportion of 77 % that makes this model feasible and its implementation follows EMIS stablished metrics.

Palavras-chave : Canvas model; fuzzy logic; EMIS; viability; correlation.

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