Resumo

CASSAB MARTINEZ, Patricia M.  e  MAYORCA BELTRAN, Dolly Yamile. Management skills of trading women as heads of household and in charge of family economy. Rev. esc.adm.neg [online]. 2018, n.84, pp.153-166. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n84.2018.1922.

This paper describes all management skills that trading women as heads of household develop when they perform trading activities through own experiences and training of the brand names they represent. It aims at identifying managerial and trading abilities they develop and the influence they have on family economy. For this reason, a descriptive method was used to analyze the behavior of the population studied. After data tabulation and analysis, research outcomes show the theoretical, technical and human skills developed by heads of household women when performing their trading activities, characterized by selfmotivation, leadership, good interpersonal relations and frequent training.

Palavras-chave : Trading; management skills; women empowerment; family economy; gender economy.

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