Resumo

NINO-MUNOZ, Diana; GALAN-BARRERA, Javier  e  ALAMO, Pablo. Implementation of a Holistic Corporate Social Responsibility Method with a Regional Scope. Innovar [online]. 2019, vol.29, n.72, pp.11-29. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v29n72.77890.

This research paper applies a holistic solution to successfully cope with Corporate Social Responsibility (CSR) needs in a traditional university in Colombia. The suggested methodology follows a humanistic approach and strategically identifies and prioritizes available opportunities for this university within a territory, considering it is present in several regions. The most important conclusion of this work is that the proposed methodology presents an efficient way to design a CSR strategy for a private higher education institution; although we assume it can be easily replicated in other organizations. In consequence, this proposal contributes to the achievement of human development objectives in a specific geographical area. This is important in the Colombian context because of the current efforts to achieve peace and development for the country.

Palavras-chave : CSR methodology; regional method; peacebuilding; Corporate Social Responsibility; human development; sustainability.

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