Resumo

PAEZ, Ángel; GRATEROL, Evelin  e  RAMIREZ, Fanny. Communication management in the Council for Scientific and Humanistic Development (Condes) at University of Zulia. Cuad. Adm. [online]. 2005, vol.18, n.29, pp.157-182. ISSN 0120-3592.

This paper presents the results of a research project on the importance of communication management as a basis for the construction of corporate identity to source shared image and culture in a given organization. The main objective is to evaluate Condes communication strategies aimed at producing satisfaction of research institutes members. It is a descriptive research and data collection technique applied was a structured interview to Condes personnel. Results indicate that the organization lacks communication strategies to promote its organizational philosophy, communication processes are weak, trademark promotion strategies are absent, and media policy is not solid. These factors produce low personnel satisfaction within institutes.

Palavras-chave : Communicational management; organizational philosophy; trademark promotion; media policy; satisfaction level.

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