Resumo

RUGELES CHACON, Laura Esperanza  e  JOLLY, Jean-François. Towards building agribusiness models from a territorial perspective. Cuad. Adm. [online]. 2006, vol.19, n.32, pp.295-317. ISSN 0120-3592.

This paper presents an analysis and action model for broaching the problem of Colombian agroindustry competitiveness in the world market. The model is being built, from a long-term perspective, and its consistency is being empirically validated. The main proposition is that, to meet the conditions and requirements of the new market, Colombian agroindustry competitiveness is directly related to its capability to motivate, design, and start up agribusiness models from a territorial perspective. The analysis schema is structured on Santos’ concept (1997) of a space of flows, configured by a productive sector called verticalities and of flows configured by the territory called horizontalities, as forces that articulate through a productive unit (businesses or business networks). Due to the above, territorial capability accumulation and productive specialization -by means of territorial agendas built by strategic actors- are the two driving ideas in this proposition. Yet, the two have a relation of condition and result, cause and effect. Applying the model demonstrates that a mere territorial perspective is not sufficient to achieve the entry of agroindustry into the world market and that territories find it difficult to develop competitiveness capabilities.

Palavras-chave : Agroindustry; agroindustry competitiveness; territorial competitiveness; territory; agribusiness networks.

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