Resumo

LOPEZ SALAZAR, Alejandra; CONTRERAS SOTO, Ricardo  e  MOLINA SANCHEZ, Rubén. Corporate social responsibility is a strategy for competitiveness in the food sector. Cuad. Adm. [online]. 2011, vol.24, n.43, pp.261-283. ISSN 0120-3592.

This is an institution-focused analysis of the CSR motivations, practices and advantages of 23 food sector companies in the State of Guanajuato, using the EIEBAC2009 tool. The results show that the companies that engage in CSR are those that have survived the longest in the market and which have the support of institutional factors in addition to internal factors proper to their organizations. According to the authors, there is a lack of comparative analysis of CSR in different industries, regions and countries and of evaluations of current international standards and options to promote CSR in developing countries.

Palavras-chave : Corporate social responsibility; food sector; institutional focus; strategy.

        · resumo em Português | Espanhol     · texto em Espanhol     · Espanhol ( pdf )