Resumo

RODRIGUEZ RAMIREZ, Alfonso. Influence of the Environment on the Development of Strategic Plannig. cuad.adm. [online]. 2009, n.42, pp.63-81. ISSN 0120-4645.

This article has as its purpose to describe and analyze the influence of external factors on the environment in the development of strategic planning, as action derived from the identification of opportunities and threats to the establishment of the managerial strategy. In the analysis of the environment, are described a diversity of factors, (economic, social, political, technological, demographic, juridical, cultural, geographical, environmental) where the managerial administration should be coherent with the influence of these factors, with the purpose of offering concrete results that contribute to the obtaining of economic and social benefits, with the alternative of survival, profitability and growth. The investigation, of analytic-descriptive type, with emphasis on case studies, had a scope covering four companies of the Valle del Cauca state during the period 2007-2008, with results that describe the environment like an orientation of the action-administration, without which it would be impossible to survive, to such a point that some managers qualify the environment like the niche of their business, since it is their source of revenues. The importance that the managerial directives have on the international environment was established, due to the movements of globalization and internationalization of the economy.

Palavras-chave : environment; influence; strategy; management; planning.

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