Resumo

TORAL MADARIAGA, Gotzon; MURELAGA, Jon  e  LOPEZ VIDALES, Nereida. Emotional communication and on-stage panic in radio and television. Signo pensam. [online]. 2008, vol.27, n.52, pp.134-144. ISSN 0120-4823.

The ruling model of communication in contemporary radio and TV demands for elements of emotional literacy that allow new communicators to approach audiences in a way that is much more natural. Nevertheless, traditional formation in radio hosting continues to be centered on the maintenance of a formal distance with the audience, and by doing so it turns its back on what seems to be a major obstacle in the formation of new communicators: on-stage panic.

Palavras-chave : Emotional communication; stage-panic fear; narration; radio; television.