Resumo

CIMADEVILLA, GUSTAVO; DEMARCHI, PAOLA  e  GALIMBERTI, SILVINA. The absent Rurbano Media visibility and invisibility. Signo pensam. [online]. 2011, vol.30, n.58, pp.178-190. ISSN 0120-4823.

The work deals with analyzing how the media gives visibility to a social sector that meets your trash tasting existence through the use of chariots and horses in the city of Rio Cuarto. The cart drivers, rag pickers and recyclers, among other names, focus here Rurbano actors. The text shows that particularly the local tv and the press make visible some features over others and paying certain stigmatization. In this regard, we discuss the budgets that support that view and offer different interpretations that complicate and proposes a different perspective to understand and promote this Rurbano table against other socially plausible readings.

Palavras-chave : rurbano; media; communications; visibility; Mass media; Waste pickers -- Social aspects -- Río Cuarto (Argentina); Povert -- Río Cuarto (Argentina).

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