Resumo

ROCALLO DOW, SERGIO. Environment, Anti-environment, Probes and Clichés. Signo pensam. [online]. 2011, vol.30, n.59, pp.121-138. ISSN 0120-4823.

This article intends to recover some of the key ideas of Marshall McLuhan, and to relocate them from some not well-known and little discussed passages of his works. The first part is devoted to the ideas of environment and anti-environment, and to the possibility of thinking beyond the traditional versions that conceive the idea of environment -developed by McLuhan- and the simpler idea of communication environment as synonyms. From an ecological perspective, the second part explores some of the key concepts for the understanding of the works of the Canadian author (such as probe and cliché) and proposes a reading of the central ideas of his thinking in terms of a transductive relation between men and technique.

Palavras-chave : environment; probe; cliché; philosophy of technique; philosophy of communication; communication theory; McLuhan; Herbert Marshall; 1911-1980 - Critic and interpretation; Clichés - History and criticism (LC); Information theory; Communication - Philosophy.

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