Resumo

GARCIA RAMIREZ, Diego. The model of regional television in Colombia: public channels under market parameters. Signo pensam. [online]. 2015, vol.34, n.66, pp.28-42. ISSN 0120-4823.  https://doi.org/10.11144/Javeriana.syp34-66.mtrc.

The Colombian regional public television inherited from national public television its main shortcomings. Some of these shortcomings are the politicization and commercial orientation. The present article claims that such a situation is associated with the model under which these channels are oriented, where content is designed more for profitability to ensure its sustainability than for public service. From the concept of audience-commodity suggested by the Political Economy of Communication the article reflects how the regional public television should disassociate from the logics imposed by commercial TV, and thus generate an independent bid, plural and diverse, that should not be measured and evaluated with market parameters or fall into disrepair or in the inertia of national public channels.

Palavras-chave : public television; Colombia; political economy of communication; audiences; regional television.

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