Resumo

SARAVIA RIOS, Jorge. The problem of sustainable growth-how to grow without self-destruction?. Rev. esc.adm.neg [online]. 2010, n.69, pp.136-147. ISSN 0120-8160.

In one way or another, organizations perceive growth as a necessary goal in strategic planning, and when it is reached as expected, it becomes a success. However, in certain occasions, it is not clear what growing means, what its effects are, and there is no understanding of the meaning of an effective management model. It is common to see organizations asking themselves questions like: does growing mean selling more?, to what extent can I grow?, does growing mean having a bigger infraestructure and personnel?, how much profitable would I be growing?; or having affirmations like: the goal of a strategic plan for this year is to grow 20 %, this will position us as number one in this sector. The goal of an organization will be: to be sustainable, and to grow; however, growing itself doesn't necessarily generate sustainability, for this, if an organization takes it as its goal, it could affect its feasibility. The problem of growing has several domensions of analysis which involve all parts of an organization. For example, an organization needs to have access to information on the market and return, it needs to understand this information, and it needs a dynamic organizational structure, flexible and innovative, it also needs to understand how different processes interact and which resources are needed. To understand growing as a strategy, it is necessary its formalization and the use of tools that allow its management; these tools should include several analysis dimensions. Through the use of these models, an organization could design a growing strategy according to its goals, and without the risk of affecting its stability.

Palavras-chave : Growing; Sustainability; Sutainable; Rate; Value creation; Corporative finances; Management; Strategy; accountability.

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