Serviços Personalizados
Journal
Artigo
Indicadores
- Citado por SciELO
- Acessos
Links relacionados
- Citado por Google
- Similares em SciELO
- Similares em Google
Compartilhar
Suma Psicológica
versão impressa ISSN 0121-4381
Resumo
BARRETO, Idaly; VELANDIA-MORALES, Andrea e RINCON-VASQUEZ, Juan Carlos. METHODOLOGICAL STRATEGIES FOR TEXTUAL DATA ANALYSIS: APPLICATIONS IN PSYCHOLOGY OF CONSUMER. Suma Psicol. [online]. 2011, vol.18, n.2, pp.7-15. ISSN 0121-4381.
This paper presents a classification methodology for studies of textual data. This classification is based on the two predominant methodologies for social science research: qualitative and quantitative. The basic assumption is that the research process involves three main features: 1) Structure Research, 2) Collection of information and, 3) Analysis and Interpretation of Data. In each, there are general guidelines for textual studies.
Palavras-chave : Textual data analysis; qualitative research; cuantitative research; consumer psychology.