Resumo

CALDERON-HERNANDEZ, Gregorio; ALVAREZ-GIRALDO, Claudia Milena  e  NARANJO-VALENCIA, Julia C.. Competitive Strategy and Organizational Performance at Colombian Industrial Companies. Innovar [online]. 2010, vol.20, n.38, pp.13-26. ISSN 0121-5051.

Based on theoretical affirmations from the literature on strategy and performance, the hypothesis is formulated in an attempt to show that more structured (differentiated) strategies have a greater effect on companies' performance than less structured (cost centered) ones. Using the strategic typologies of Porter (1980) as validated by Dess and Davis (1984) and employing different performance measures, this research was carried out and then verified at 199 industrial companies in Colombia. The results, in addition to validating the proposed relationship, provide valuable information on strategic resources that have the greatest impact on performance along with differentiating factors among the types of strategies.

Palavras-chave : strategy; competitiveness; performance; perception of effectiveness; strategic resources.

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